US-based Élete is making waves at the June Hong Kong Fair with its rings, pendants, bracelets and necklaces, which were designed and manufactured with care and meticulous attention to detail.
Led by Anik Shah and Sara Kazimi, the newly established brand is showcasing in Hall 1 exceptional collections made of Lumineux Uno, a precious metal made of four different kinds of metal (gold, platinum, palladium and silver) and set with lab-grown diamonds.
One of Élete’s outstanding creations is a ring with “sports movement.” The ring’s centrepiece is shaped like a ball that can be “slam-dunked” into an attached hoop. The brand is also showcasing trendy stackable bangles and rings, pendants with movable parts and bridal cuff bracelets pavé-set with lab-grown diamonds.
“Élete means ‘life,’ and what we do is we create masterpieces, some of which are collectibles,” said Kazimi, noting that some of the company’s designs are patented, copyrighted and trademarked.
“We have three factories – one in Thailand, one in China and one in Italy; hence, all our products are available globally.” The brand is also linked to philanthropy.
“We give a certain percentage back to the World Orphanage Foundation (WOF) for any item we sell,” she added. According to the company, the foundation’s mission is to provide a platform that unifies foundations and resources for orphans, and helps facilitate community outreach programmes around the world. Its goal is to work globally to deliver safe, stable living conditions directly to displaced children, it added.
Élete is raring to work with retailers and wholesalers in the region. “We look forward to working with everyone,” Kazimi said.