Manufacturer carves a niche in fine jewellery space

Vipul Gevariya, left, and Mayur Patel of Viva Collection Co Ltd

Vipul Gevariya, left, and Mayur Patel of Viva Collection Co Ltd

Viva Collection Co Ltd is showcasing its creativity, craftsmanship and gemstone expertise at the June Hong Kong Fair.

Known for its fine jewellery pieces employing the illusion setting technique, the jewellery manufacturer unveiled its latest designs, which are expected to catch the fancy of buyers from the Middle East, US and Asia.

Founded by Hitesh and Mayur Patel in 2008, Viva Collection has built a solid following in the Middle East due to its commitment to quality and craftsmanship. The company takes pride in its team of skilled craftsmen, and continuously invests in advanced machinery and equipment, which are among the best in the industry, it noted.

“Creativity, design and craftsmanship are the key elements that have driven us since inception,” the jeweller said, adding that the company has been known for the quality of its diamonds – be it in terms of cut or clarity.

Powered by innovative marketing and communication strategies, and a strong management team, Viva Collection has earned its rightful place in the jewellery market, the company said.

“Today, we proudly claim ownership of a prestigious portfolio – serving clients across five continents,” the manufacturer said.