Crossfor embraces new role as publicly listed company


Crossfor Co Ltd, founder of Dancing Stone, commemorated its successful listing on the Tokyo Stock Exchange this July with a Celebration Cocktail Party yesterday. Graced by the company’s senior executives (pictured) and licensees and guests from the US, Canada, India, Hong Kong, Indonesia, Thailand, Vietnam, Macau and the UAE, the event celebrated over 30 years of effort and success, marking an important milestone in the company’s history.

In his speech, Crossfor Executive Director Akihito Naito said the company would be more guarded in increasing the number of its licensees to ensure that Dancing Stone items meet its standards. “This step benefits both Crossfor and its licensees as we would like to maintain and progressively develop sustainable business relationships going forward,” he said. Naito pointed out that Crossfor had started terminating some licensees that have not been actively manufacturing Dancing Stone jewellery pieces, but is eager to sign licensing agreements with companies that have the passion to manufacture and promote the product.

Naito also invited licensees to have their company name listed on the brand website launched last year to promote Dancing Stone to retailers, wholesalers and consumers.